Our Philosophy

The challenges of daily life can be all too time-consuming. Personal finances often take a back seat to other priorities. Time constraints, coupled with the complexity of the financial landscape and an abundance of investment choices, can make it difficult to identify and develop investment strategies that are in keeping with your financial goals.

We work with a select group of investment management professionals to implement tailored investment plans for clients. You can be certain that our recommendations are custom-built for your unique situation, using a wide range of investment solutions.


Our Investment Advisory Process

Goldman Associates understands that careful planning today is essential to reach your goals for tomorrow. Our advisor team understands the complexity of issues faced by individuals like you and the importance of following a sound process. We will act in your best interest by following a comprehensive process not just at the time of sale, but throughout your relationship, working with you to meet your long-term goals.

Identify Goals – We will guide you through a comprehensive fact-finding process that will help determine your time horizon, potential income needs, risk tolerance, and your attitudes toward investing.

Create Personalized Investment Policy Statement – Based on the information gained from your financial profile, our team will recommend an appropriate asset allocation strategy. This strategy is formalized through an Investment Policy Statement that helps provide the discipline to follow your investment plan and make decisions free from emotion.

Select Investments – We choose from a wide variety of investment options such as mutual funds, exchange-traded funds, stocks, and fixed income securities to complete your asset allocation based on the advisory program chosen.

Review and Monitor – Advanced account servicing tools help us analyze whether your account remains in line with your Investment Policy Statement. Our Team will meet with you periodically to review any significant changes to your personal or financial situation and help determine whether these changes will require any repositioning of your portfolio.


The signature research process

Research Methodology for Mutual Fund/ETF Evaluation and Selection

Northwestern Mutual Wealth Management Company (NMWMC) and Morningstar* have developed a quantitative and qualitative fund evaluation process that looks to identify mutual funds that satisfy a sizable number of return, style, and expense characteristics. Morningstar provides independent investment research and ongoing analysis for certain mutual fund options available within the Signature Advisory programs. All investment guidance is based on a client’s risk tolerance, time horizon and investment objectives. Our four-step process is described in the figure below.

Goldman Associates signature research process graphic

Please remember that all investments carry some level of risk, including the potential loss of principal invested. No investment strategy can guarantee a profit against a loss of principal.